Growth capital for apps that already earn
We spend. You grow. We split the difference.
We put our own money and growth team behind your app: store pages, creatives, paid users, paywalls. Today's revenue stays 100% yours. We share only what we add.
Free. 10 seconds. We only read your public store page.
01 The usual options
Everyone wants a piece.
Your app pays the bills. Growing it takes money and people you don't have yet. Here is what that usually costs.
- AgencyAgencies want $5,000 a month.Win or lose
- VCVCs want 20% of your company.Forever
- LenderLenders want it back, with interest.Every month
- UsWe want half of what we add.For 24 months
Our money goes into your growth, not your bank account. If your app doesn't grow, we don't get paid. That's the whole idea.
02 The math, in public
Run your numbers.
Set your revenue, pick a scenario. You see our budget, your extra income and our share. Including the scenario where we lose.
What we plan for: ads pay back in about a year, fixes lift today’s revenue by a quarter.
- First month is a test, on us.
- Budget goes to ads, creatives and store work. Never to you, never from you.
- Revenue above your 3-month average: 50/50.
We earn back our $48,000 in month 13. By month 24 you've made $69,360 you didn't have, and the users we paid for keep paying you after we leave.
03 The deal
Four numbers. No fine print.
This is the whole agreement. Everything else is how we grow your app.
04 Where the money goes
Money is fuel. The team is the engine.
Utility and subscription apps grow mostly through the store page and the paywall. That's where we start. Paid users come when the numbers say so.
Store pages that convert
Keywords, screenshots, video and localization into the markets that already find you.
Paywall and pricing
Trials, offers, country pricing and paywall tests. Often the fastest money in the app.
Creatives and paid users
Meta, TikTok, Google and Apple Search Ads. Budgets sized to payback, with stop rules.
Statements you can read
Every month: revenue, baseline, growth, our share, our spend. One page.
05 How it works
Test first. Scale what works.
No pitch deck, no board seat. If the first month doesn't work, we both walk away.
- 10 seconds
X-ray your app
Paste your store link. See where the growth is hiding.
- 48 hours
Get a growth plan
Budget, channels and what we fix first, in writing, after a look at your reports.
- Month 1
Test, on us
Store page, paywall and small paid tests. Don't like it? Walk away. You owe nothing.
- Months 2–24
Scale and split
We scale what pays back. Growth above your baseline is split 50/50, with a statement every month.
- Month 25
All yours
We step away. The revenue and every user we paid for stay with you.
06 The badge
Backed apps wear it.
Apps we back get the AppBacked badge for their website, press kit and launch posts. It tells users, partners and your next investor that someone did the homework and bet real money on you.
Get backed →About the badge07 Straight answers
Fair questions.
The things we'd ask before letting someone touch our app. Answered before you have to.
What's the catch?
We take half of the revenue we add above your baseline, for 24 months. That's it. If we add nothing, we get nothing, and we've spent our own money finding that out.
Do you send me money?
No. Our budget goes straight into growing your app: ads, creatives, store pages and paywall work. You never receive it and you never repay it.
How is the baseline set?
Your average net store revenue over the three full months before we start. Everything up to it stays yours. If a month comes in below it, our share that month is zero.
What if it doesn't work?
After the first month either side can walk away and nobody owes anything. Later, we stop spending on anything that doesn't pay back. The loss is ours.
Do I give up ownership?
Never. Your company, code, brand, users and IP stay yours. Ad accounts and creatives are built in your name.
Which apps are a fit?
Live on the App Store or Google Play, with subscriptions, in-app purchases or ads already working, from $1,000 a month and six months of history. Utilities, health, productivity, education, photo, finance and more. Not a fit: hypercasual games and apps without monetization.
Founding cohort is open
Get your growth plan in 48 hours.
Tell us where your app lives. We come back with a budget, a plan and what we'd fix first. Or a straight no, with the reason.