Where our money goesUp to 6×
Into growth. Not into your bank.
Ad accounts and creatives are built in your name. We fund them directly and stop anything that doesn't pay back.
AppBacked / How it works
Our money.
Your growth.
Half the upside.
We invest our own budget and team in your app. You keep everything you make today. We share only revenue above your current line, for 24 months, and then we step away.
01 The deal
Four numbers.
The same for every app. Your numbers decide the size of the budget, not the terms.
100%of today's revenue stays yours. Your 3‑month average is the line.
$0you put in. No fees, no repayments, no equity.
50/50on revenue above the line, for 24 months.
6×your monthly revenue: the most we put behind an app to start.
02 Step by step
Test first. Then scale.
We spend in small steps and only keep spending where it pays back. Nobody is locked into a bet that isn't working.
- 10 seconds
X-ray
Paste your link. See the obvious levers on your store page.
- 48 hours
Growth plan
We read your reports and send a budget, the channels and what we fix first.
- Month 1
Test, on us
Store page, paywall and small paid tests. Either side can walk away after it. Nobody owes anything.
- Months 2–24
Scale and split
We grow what pays back. Revenue above the line is split 50/50. You get a statement every month.
- Month 25
All yours
We step away. The growth, the ad accounts and every user we paid for stay with you.
03 Follow the money
Our money never touches your account.
We pay for growth directly. Revenue comes in as usual. Only what's above your line gets shared.
Where the revenue goes50/50
Your line stays yours.
The line is your average net store revenue over the three months before we start. A month below the line means our share is zero.
Bigger budgets can run through our publisher account for the term, so store payouts and our share settle automatically. Your app comes back to your account at the end. Your code, brand, users and IP stay yours either way.
04 What if
Three ways it can go.
Same app, three futures. Example: $10,000 a month today, a $60,000 budget. In the worst one, we lose. You don't.
It takes offStrong
We both win big.
We put in You made
The planBase
We both win.
We put in You made
It's toughCautious
We lose. You don't.
We put in You made
today's revenue · your growth · our share · after month 24, all yours. Illustrative model, not a forecast.
05 Fair both ways
What we look at. What we ask.
We bet our own money, so we look hard before we do. Then we ask for very little.
What we look at
- Six months or more of store revenue history.
- Retention, refunds and how steady the curve is.
- The levers: store page, paywall, pricing, untapped markets.
- Monetization that already works: subscriptions, purchases or ads.
- Your standing with Apple and Google.
What we ask in return
- Keep the app live and updated during the term.
- Keep its revenue in the store, not in a side channel.
- Read-only revenue reports and access to the ad accounts we run.
- Pay our share each month, after your store payout lands.