AppBacked / Growth team
Capital is the easy part.
The budget is ours. So is the team that spends it. We're paid only from revenue above your line, so growing your app is our job. You keep building the product.
01 What we do
Four jobs. One team.
Scope and budget are agreed per app. Each workstream has an owner, a target and a number we report on.
Store pages that convert
- Keyword research and metadata for both stores.
- Screenshot and preview video tests.
- Localization into the markets where your users already are.
- Product page tests in App Store Connect and store listing experiments on Google Play.
Creatives and paid UA
- Short video and static creatives, tested in batches.
- Meta, TikTok, Google and Apple Search Ads.
- Budgets sized to payback, with stop rules agreed upfront.
- No vanity installs. We spend on users who pay.
Paywall and pricing
- Paywall design and copy tests.
- Trials, intro offers and win-back offers.
- Price points by country.
- Often the fastest money in the app.
Analytics and statements
- Cohorts, payback and retention in one view.
- A one-page statement every month.
- A short call after each statement.
- Every next move comes with a reason.
02 The first 90 days
What happens once we start.
A typical start. We adjust to where your app actually leaks.
Week 1
Audit
- Store pages, keywords, ratings.
- Funnel from install to paid.
- Where the first dollar of growth hides.
Weeks 2–4
Store pages
- Metadata and screenshot tests.
- First localizations.
- Baseline conversion locked in.
Month 2
Creatives and UA
- First creative batches.
- Small paid tests with stop rules.
- Scale only what pays back.
Month 3
Paywall and pricing
- Paywall and trial tests.
- Country pricing.
- A plan for the next quarter.
03 Statements
One page. Every month.
Revenue in, your line, the growth above it, our half and what we have spent. Plain numbers you can check against your own reports.
STATEMENT · MONTH 07 OF 24
YOUR APP
YOUR APP
| Net store revenue | $11,240 |
| Your line · 3‑month average | $8,000 |
| Growth above the line | $3,240 |
| AppBacked share · 50% | $1,620 |
| Yours this month | $9,620 |
| AppBacked spend to date | $31,200 |
MONTH 7 OF 24BUDGET $48,000 · 65% DEPLOYED
Specimen
04 How we work
House rules.
The way we grow your app is part of the deal.
You stay in charge
- You approve pricing, paywall copy and store pages before they ship.
- Your product roadmap stays yours.
- Ad accounts and creatives are built in your name.
We play it straight
- We work inside Apple and Google developer policies.
- Tests you can see, run in ad accounts you own.
- Every dollar of budget tied to a payback target.