App name
The name is the strongest ranking field on the App Store and it has 30 characters. A name that is only the brand leaves search traffic unclaimed. Brand first, then what the app does after a dash.
AppBacked / Free App Store audit
Free ASO audit tool
Free App Store audit.
Ten seconds, no signup.
Paste your App Store link or type the app name. We read your public store page, score it out of 100 and tell you what to fix first: name, languages, screenshots, iPad gallery, ratings, updates, release notes, size and pricing.
Free. We only read public App Store data.
Try it on
Store page scoreSample
Your app
Paste a link to audit it
64
Out of 100
Leaving installs on the table
- Languages2 languages
- iPhone screenshots4 of 10
- Number of ratings312 ratings
- Last update12 days ago
App Store audit
Your app
0
Fix these first
You have 0 other apps on the App Store. Each one can send users to the others at no cost: in-app cards, onboarding links, shared paywall offers.
Want these fixed with our money?
We put our own budget and growth team behind apps that already earn. You pay nothing upfront. We share only revenue above your baseline.
Based on public App Store data for the US storefront. We can't see your subtitle, keyword field, conversion rate or revenue from outside; we review those by hand when you apply.
What the audit checks.
Eleven things that decide whether a store visit becomes an install, weighted by how much they usually move. Each one is something you can fix this week.
Languages
Every localized store page gets its own name, subtitle, keyword field and screenshots. Apple supports 50 App Store localizations, and several of them, such as Spanish (Mexico) and Portuguese (Brazil), also appear in the US store. Which languages to add first →
iPhone screenshots
You get up to 10 per device size. Most visitors never scroll past the first three, so those carry the pitch: the outcome, the feature people pay for, and proof. Every size Apple accepts →
iPad gallery
If your app is built for iPad, iPad shoppers should see iPad screenshots. Apple asks for the 13-inch size and scales it down for smaller iPads.
Description
The App Store doesn't rank on it, but the people who tap “more” are close to installing, and Google indexes your App Store web page. Only about three lines show before the fold.
Star rating
Stars sit next to your icon in every search result and ad. Below 4.5, people start comparing. The fix is usually one recurring complaint, then a better-timed review prompt.
Number of ratings
A 4.8 from 40 people is not the same as a 4.6 from 40,000. Apple's in-app rating prompt can show up to three times a year per user. Ask right after a win, never on launch.
Last update
Visitors check the date. Months without a release make an app look abandoned next to active competitors, and usually mean nobody is testing the store page either.
Release notes
They show on your page and in every user's update list. “Bug fixes and improvements” wastes a free message to your whole audience.
Pricing model
A price tag stops most people before they try the app. For many apps, a free download with a trial and an in-app purchase earns more per visitor than paid upfront.
Download size
Above 200 MB, iPhones on cellular ask before downloading by default, and some people walk away. On-demand resources keep the first download small.
What we check by hand
Subtitle and keyword field, product page conversion rate, paywall, trial length, pricing by country and revenue. Those need App Store Connect access, so we review them when you apply.
How the score works.
Each check is Good, Improve or Fix first, and counts in proportion to its weight. Facts like category and minimum iOS are shown but not scored.
14Languages
14iPhone screenshots
12Star rating
10Number of ratings
10Last update
8App name
7iPad gallery
6Pricing model
5Release notes
5Download size
4Description
85+Strong page. Growth comes from paid users and pricing.
70–84Solid, with gaps. Fixes lift conversion without ad spend.
50–69Leaving installs on the table. Fix before buying traffic.
<50Big upside. The cheapest growth you'll find.
Audit questions.
Is the App Store audit really free?
Yes. No signup, no email, no limit. It runs in your browser on Apple's public data. If you like what you see, you can apply for a growth plan, but you don't have to.
What data does the audit use?
Only what Apple publishes for every app: the name, supported languages, screenshots, ratings, version history, release notes, description, size and price from the public App Store listing. We don't need access to your App Store Connect account.
Does it work for Google Play apps?
Not yet. Google doesn't offer a comparable public data feed, so we review Google Play listings by hand. Apply with your Play link and we'll send the audit with your growth plan.
Why doesn't it check my subtitle and keywords?
Apple doesn't expose the subtitle or the hidden keyword field in its public data. Those are two of the most important search fields, so we review them by hand during a growth plan.
Which country's App Store does it read?
The US storefront by default. Paste a link that includes a country code, like apps.apple.com/gb/app/…, to audit another storefront.
How often should I run it?
After every store page change and at least once a month. Ratings, update age and release notes move all the time, and the report link always shows the current state of your page.