YM
Yaro Mar
Founder & CEO
Deal selection and growth strategy. Has scaled his own subscription apps and app-marketing products.
AppBacked / About
Operators,
not bankers.
AppBacked is run by people who build, market and monetize their own apps. We back what we know how to grow, with our own money.
01 Why we exist
Good apps fall through the cracks.
Thousands of independent apps make real money every month. Almost none of them get a growth budget, or the team to spend it.
- VCToo small for VCs.Not a unicorn
- BankInvisible to banks.No collateral
- AgencyPriced out by agencies.$5k a month
- UsSo we built the deal we'd want.AppBacked
02 Principles
How we behave.
Written down so you can hold us to them.
01
We get paid when you grow.
Our share comes only from revenue above your line. No fees, no repayments. If nothing rises above your line, we earn nothing.
02
Half, then nothing.
50/50 on growth for 24 months, then we step away. In every deal, in writing. We never invent a reason to take more.
03
Your app stays yours.
No equity, no IP, no say in your roadmap. The users we pay for and the ad accounts we build are yours too.
04
Say the catch first.
If there's a condition, you hear it before you sign. Our contracts are short enough to read in one sitting.
03 The team
Who you'll talk to.
Small on purpose. You deal with the people who decide.
OR
Oly Ru
COO
Contracts, statements and partner care. The person who makes sure every number adds up.
R
Roman
CTO
Revenue data, underwriting tools and store integrations. Builds the systems behind every offer.