Guides and free tools

Grow the app
you already have.

What we check, fix and fund when we grow an app, written down. Reference pages you'll come back to, and decisions explained without the sales pitch.

Store page.

Where every install starts. Fix it before you buy a single user.

Paste your App Store link. Get a score out of 100 and the three fixes that matter most, from public data, no signup.

Every iPhone, iPhone Duo, iPad, Mac, TV and Watch size Apple accepts, Google Play's rules, and a 10-frame gallery plan.

All 50 localizations, how storefronts pick a language, field limits, and the order we add languages in.

How much we'd invest in your app, what you'd earn and what we'd share, month by month.

Who pays for growth, who carries the risk, and what to read before you sign.

Bootstrapping, revenue-based financing, angels and VCs, publishers, agencies, growth partners and selling, compared.

How each one gets paid, what they end up owning, and eight contract checks before anyone touches your app.